The customer experience, internal and external is a product of the enterprise's ability to capture touch-points and pushing the data through a meaningful metric. Experiential Intelligence is the culmination of successful of modeling value creation and performance root causes, building on three customer types:

(1) Customer Experience – customer-focused enterprise are sensitive to how customers are being treated and their levels of satisfaction.

• Enabler: By selecting the key performance indicators relative to customers, a dynamic profile can be created that alerts managers to developing problems.

(2) Staff Experience – There is a strong correlation between customer satisfaction and staff (internal customer) satisfaction.

• Enabler: Builds a composite profile of staff satisfaction to provide an early-warning system for customer satisfaction while offering deeper analyses and drill down from operational data.

(3) Supplier Experience – As outsourcing continues to proliferate, the enterprise suppliers become more important components of the value chain. Strong partnerships between the enterprise and the vendors solidify and strengthen the enterprise’s ability to satisfy customers.

• Enabler: EI profiles the key working relationships and flags potential problems that may require management's attention.